PFA0660w (PF3D7_0113700) is an exported type II Hsp40/J-domain protein of Plasmodium falciparum that operates at the interface of host-cell remodeling, functioning both as an intrinsic chaperone and as a specific co-chaperone that drives trafficking of the virulence factor PfEMP1 to the infected erythrocyte surface (PMID:26845441, PMID:34614006). As a monomer in solution, it suppresses substrate aggregation on its own and specifically stimulates the ATPase activity of the exported PfHsp70-x, but not PfHsp70-1 or human HSPA1A, establishing a dedicated chaperone partnership (PMID:26845441). Within the host erythrocyte cytosol it localizes to mobile, membrane- and cholesterol-associated punctate structures termed J-dots, distinct from Maurer's clefts (PMID:20482550); it binds cholesterol at a site separate from its substrate-binding cleft and assembles a ternary complex with PfHsp70-x and the cytoplasmic tail of PfEMP1, coupling its chaperone activity to cargo transport through these cholesterol-rich compartments (PMID:30804381). Functionally, inactivation of PFA0660w abolishes knob biogenesis, PfEMP1 surface presentation, and cytoadherence while sparing KAHRP, and rescue requires an intact J-domain, demonstrating that its J-domain-dependent Hsp70 stimulation is essential for host-cell remodeling; in this loss-of-function context residual host-cell HSP70 was implicated as a functional partner (PMID:34614006).